of consumers rely on digital health information sources before making healthcare decisions
41%
trust AI to summarise information and compare options.
55%
use AI tools to research categories and services before making decisions.
The Visibility Gap
Healthcare organisations invest heavily in digital visibility. But traditional metrics do not show whether your brand is being surfaced inside AI-generated answers.
Strong rankings do not guarantee AI visibility
Reviews and listings alone do not drive AI recommendations
Competitors can gain visibility without outranking you